Parkside Hospital wanted to launch a sub brand to be used on the materials they use to communicate with Healthcare Professionals and patient referrers.
The new logo would primarily be used as the mast head for their Consultant’s Journal which carries the same title and a new website designed specifically for referrers of patients.
The base typeface used is Gotham Black, this has then been stylised to create an individual look for the brand. The logo can be used in any of the brand colours or as a positive or negative image.
Parkside Hospital & Cancer Centre London
Branding, Design, Artwork & Production